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Live Nation acquires Two of Australia's largest festivals

Have acquired Splendour in the Grass and Falls.

Live Nation have announced that they have acquired a 51% stake in Secret Sounds Group, the company that runs Splendour in the Grass in Byron Bay, as well as Falls Festival, which goes through four states over the New Year's. 

On the acquisition, Secret Sounds have noted- 

"We started Secret Sounds with the sole mission of introducing Australians to the best artists, events and music possible, and Live Nation is the perfect partner to help us take this goal to the next level. 

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With their support, we can continue to curate the line-ups that fans love, while also experimenting with new exciting ways for fans to experience live music.”

Other festivals Live Nation has acquired are Bonnaroo, Reading and Leeds festivals and Electric Daisy Carnival.

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