Run the Jewels are always looking to advance their work, and today they've launched an augmented reality platform called ARTJ to run alongside the release of the physical edition of their new record that digitally came out on Christmas day. 

ARTJ will release exclusive and customized content when pointed in various locations. Along with that all art from the RTJ3 vinyl and CDs and merch images will be available digitally through the app. 

More information about the app can be found here.