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Kedric George is a classically trained marketing executive with a MBA from the NYU Leonard N. Stern School of Business and over 15 years experience working with traditional consumer packaged goods at companies like Proctor & Gamble and MillerCoors. Now, chasing his passion in the cannabis industry, Kedric is the VP of Marketing, Sales and Operations at ebbu, a leader in cannabis research. ebbu is poised to significantly change the cannabis industry by delivering consistent, reliable, purposely formulated products to the marketplace. In other words, ebbu makes some of the headiest dabs and CO2 vape oil cartridges around.

When Kedric’s not snowboarding, traveling the world or revolutionizing the cannabis industry, you’ll find him lost in old school hip hop, r&b and jazz. He was kind enough to take some time out of his busy schedule to share five tunes to burn one to with Magnetic. Kick it. 

“SpottieOttieDopaliscious” by OutKast

That sample! And Andre 3000 and Big Boi flowing over it! This song makes me feel high…even if I am not. It’s impossible NOT to get lost in this track. A true Southern funk and hip hop mash-up. I can’t remember where I was, or what I was doing, when I first heard this (probably the result of an intense smoke session), but I knew this song would stick with me forever. Somehow, it makes me want to sit back, nod to the beat and get up and move all at the same time. A f*ckin classic!

“Wake Up Everybody” by Harold Melvin and the Blue Notes

If scent is the strongest sense tied to memory, then music must be a very close second! This song brings me back to my childhood, when my mother would play this every morning while she woke me up to go to school. I just thought it was her quirky way of trying to wake me up by playing a song called “Wake Up.” But, as I got older, the social, political, and inspirational message of the song became clearer and held greater meaning. Funny, this song is over 40 years old, but is still relevant today.

“Nothing Even Matters” by Lauryn Hill & D’Angelo

Two of my favorite artists from one of my favorite albums. To me, this album was the r&b, hip hop and pop “Album of the Year,” all rolled into one. And, it brings me back to a special time in my life. I felt this was the quintessential love song for my generation; honest, straightforward, sincere. When I first heard it, the romantic in me thought, if I ever got married, we’d sing this song to each other. Plus, it was a hidden track on the original CD. Discovering that made it sound even better.

“Be Thankful” (feat. Erykah Badu) by Omar

This is another one that takes me back. I was living in London for school and I went to a record store looking for “authentic” British funk, jazz, hip hop and r&b to bring back to the states--so I could be on some “y’all ain't up on this shit, yet” type stuff. I had the Craig David CD (he was supposed to be the next big British Invasion…he wasn’t), and the salesperson told me to “throw that trash away.” He gave me the Omar CD…Britain’s best kept musical secret. It was jazz, r&b, funk, hip hop and fusion all rolled into one. For years, every time folks came over to chill (i.e. blaze), I’d put on this Omar track because it was familiar and foreign at the same time…and of course say, “y’all ain't up on this shit yet!”

“Gonna Be Alright” (feat. Ledisi) by Robert Glasper

I grew up on hip hop and r&b. It has been, and will always be, my “go to.” But, as I have gotten older, I wanted to expand my “go to” musical choices and jazz was always the style I wanted to love just as much as the other two. It wasn’t until Robert Glasper dropped Black Radio when I recognized a jazz musician making jazz records just the way I wanted to hear them…with obvious inspiration and love for hip hop and r&b. This is my favorite song on the album. When I am stressed out, this song helps me to relax.

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