Kendrick Lamar has been on a hot streak. While we knew that new music was imminent, he's been back-to-back on a pretty consistent basis, this time with a video for his track "HUMBLE." The song combines stunning lyricism from Lamar, and the video showcases a funny attitude that plays on the world of hip hop.
The track was produced by Mike-Will-Made-It and the video was directed by Dave Meyers & the Little Homies.
Check it out above. No details on when exactly his album will be out, but with the campaign he's pulling so far, it can't be too far ahead.