While the name Geoffro may not be a household producer name quite yet, you've definitely heard his production before. He's worked with Flume on “Never Be Like You," and “Numb and Getting Colder," and Ziggy Marley on his recent record, landing him two massive wins at the Grammys this year. He's also worked with a variety of other artists like Kehlani as well.
With that much production credit to one man's name, we knew that the extraordinary talent has a wealth of knowledge on creating today's biggest hits. He's been focusing on his own work at the moment, so we decided to sit down with the artist to learn how to make music that stands out from the rest!
Start with a vision
Before I dive in, I like to have a good vision for what I'm doing on the project. Whether that involves a conversation with the artist or label/management, it's good to have some type of direction if you're tryin to have a productive session. Save the experimenting for when you're workin solo. I always try to honor everyone else's clock when I'm collaborating.
Create a good space
Having a good room to work in is crucial. Monitors can be at the right settings, but if the room is terrible, what you'll be hearing is all a lie. There's tons of tips and articles out there that give some standards for your studio setting. Putting in some hours to get a room as close to perfect as possible can save so much time and frustration when you're polishing your mix. Also, when you're done producing your song, you might not really be done. I like to do the "car-test" when I think I'm on the homestretch. I've spent years in the same car so my ears can tell if something's off. And comparing to another song in a similar style is good for referencing your mix.
Don't try to be like everything you hear on the radio or whatever is current to you...chances are it will be played out by the time your track is launched.
Organization is key
Organizing sounds on hard drives is so important, and unfortunately, it can be an ongoing process. It's definitely hard for us creative types, but when you're in those sessions where you have to be quick to keep the vibe inspiring for everyone in the room - it helps so much when you know where you keep your favorite sounds. I'm not necessarily going to use the same drum kits for an artist like Trey Songz as I would for Charlie Puth...
Have a great f#ckin time! The more the process feels like a job, the more your ideas will come out forced. If it makes you wanna move in some kinda way, it's most likely because you were feelin the vibes. So just have fun with it.