Mark Redito is a pretty familiar name within the music industry scene, and if you've been out and about throughout California (and particularly within Los Angeles), you've run into the talented producer. Formerly known as Spazzkid, the artist, and now event organizer, has been spending some time focusing on his event, titled Likido, which focuses on crafting a safe and inclusive space for all, regardless of color, gender, sexual orientation, and more.
They recently just had a show with the up-and-coming Princess Nokia, Seiho, DJ Clickbait, Neon bunny, Jayda B, and Yonyon. Filled with diverse faces and people of all different shapes, sizes, colors, and fashion styles, Redito's snagging the attention of a new generation. We sat down to learn more about navigating the terrains of electronic music
Likido Presents: Princess Nokia, Seiho, Neonbunny, DJ Clickbait, and More
How did you start your career in the electronic music business?
I started as a producer and I still am one today. It’s been close to 10 years now since I first messed around with Fruity Loops. I became involved in producing my shows together since last July. It was an amazing experience and I want to do more!
Did you start off as a fan of electronic music and then became involved on the business side, or did business bring you into the electronic music world? Describe that process.
I started off as an artist/producer, and still am one. Then branched off to producing/organizing events and community building. Touring and playing live shows for close to 4 years now, gave me lots of creative and business insight in terms of what new territories we can explore. With Likido, I knew I wanted to bring a social justice element into dance music; which has always existed, but I wanted to explore what it would look like in today’s world, in today’s generation.
What is the best part of the business?
Building relationships and friendships. Part of me is introverted, but I find it really satisfying and enjoyable to make friends and work with others. I think that whether you’re on the creative side or business side, relationships are vital and necessary. Relationships help you do more, extend your reach, and most of all, it provides a way to be part of a support system.
What are the biggest challenges?
Underrepresentation of minorities (people of color, women and LGBTQ); both in front and behind the scenes in electronic music circles despite the abundance of producers, artists, DJ’s, music business people, etc. I think a fully represented narrative in electronic music would only offer a robust and richer experience for everyone involved, especially the fans.
What career advice would you recommend to someone just starting off?
- Self-care. If it was up to the industry, it would want you to work 24/7. Don’t fall into that. To be highly creative and effective, one has to put sleep, physical, and mental health on top priority.
- Make friends and genuine connections - befriend all types of people within the industry: artists, agents, managers, collectives, production people etc. Be friends with them with no strings attached. Just explore the beauty of friendship and shared camaraderie for being in the same field. Opportunities will come later.
- Prioritize - Don’t overload yourself with excessive projects. Create slack in the system. Choose 1-2 key things you want to work on and explore that fully.
As the EDM industry continues to grow, what do you think the secrets to longevity in this business will be?
Curiosity - One has to be curious about things that can happen in the future and take inspiration from things that have happened in the past. One should also be open to seeing and pursuing things that have never been done before. Just because the majority tells you that “this is how it works” doesn’t mean that you can’t explore other ways of doing things.
Adaptability - One should be ready to adapt to trends and circumstances presented in the field. We all know how the media/entertainment industry can be dynamic. One has to be ready to pivot and change plans anytime.