Vianney Ausseil is a product manager at Ultra Music, a label that most of our readers will be undoubtedly familiar with. Ausseil's day to day includes handling about 30 to 40 artists and serving as their label rep. He officially belongs to the marketing department, but he works closely with management as well as the Ultra team to secure an impactful release from the digital end to the PR end. In other words, if you're a fan of Ultra and their music, it might be thanks to Ausseil's eye for detail and dedication to the roster.
We sat down with the young and exciting talent to learn about his past, present, and future!
How did you start your career in the music business?
I started I was 10, singing at the New York City Opera in the children's choir, until my voice changed at 13, and I then got back into the music world when I transferred to Rutgers University, where I joined their radio station 90.3 FM The Core. From there I started working with the then trio, duo Alesia, who now also make up Point Point, through my university classmate Alban Lipp, helping them with promo, and working with I.O.U. the hip hop duo. From there in December 2011 I graduated college, I was still managing my guys, who were working with hip hop producer Harry Fraud, but I had to get a job so I went back to my political roots, and worked all 2012 on the campaign trail, opening and running campaign offices in over 5 states though out the US, at all levels of government.
From there in January of 2013, I made the decision to go full time into music, and took on an internship for $20 a day with Radikal Records. It was hard, having done so much on my own, working with great people, to lowering myself to an internship level at 26 years old, but I put my pride aside, and did what I knew best: deliver results. What was supposed to be a 3 month internship, turned into a 1 month internship and I was then hired as a product manager, where I worked for 2 years, with awesome artists like Ayah Marar, Bombs Away, DJs From Mars, and many more. I also made lifelong friends who have become mentors to me, to shout out a few, people like Dick De Groot at Be Yourself/Can You Feel It Records, and Ali Fletcher at Insanity Records.
Then in November of 2014, I made the decision to go independent and launch my own online PR company Mister Miau with my partner Glastrophobie, as I had PR experience working with Radikal Records, but also handling PR on the side for acts like DJ Snake, promoting his debut US tour, and his management mates at the time Alesia. My first client was Bakermat, and his single "Teach Me." From there I've had the pleasure of working with such acts as Afrojack, Mr Probz, Tchami, Shermanology, Larrykoek, Huntar, Sam Feldt, and many more! A year into successful releases, and impactful campaigns, the mighty Ultra Music had a product manager position opened, and their head of marketing Alex Coslov reached out to bring me on the team. It was a no brainer, I came in, interviewed for the position, they made me an offer, and I accepted it then and there. I've now been at Ultra Music for over a year and a half, and I couldn't imagine myself anywhere else.
What is the best part of the business?
The best part of the business is the journey. The music business is not an easy one, as there are a lot of highs and lows, some days are better than others, but it's all about enjoying the culture, and the company of the people you work with. I can personally say, I wouldn't be here without the help of key individuals who have carried me, either mentally, emotionally, collaboratively, or even financially on projects. Too many to name, but y'all know who you are, y'all are the best part of the business.
What are the biggest challenges?
The biggest challenge for me has been keeping my ambition in check, and not letting it get the best of me. My goal is to discover hits, and break artists. I'm on my way, but I'm not there yet, which can be a downer at times, I never feel like I'm where I'm supposed to be, though I'm blessed to have a supportive team, and friends who are genuinely rooting for me. I'm not running this race alone, there's a whole wolf pack of us behind me.
What career advice would you recommend to someone just starting off?
Stay patient, take initiatives, trust your gut, work smart not hard, and build honest and meaningful relationships with industry people, not for what they can do for you, but rather what you can do for them. My mindset when joining this industry was always, do what your told, do it to the best of your abilities, and remain down to earth and approachable. It's this mindset which has gotten me here, I never took the time to send out resumes and apply for positions, I've always trusted the process, that your work speaks for itself, and I'd like to believe that it's paying off.
As the music industry continues to grow, what do you think the secrets to longevity in this business will be?
I'm not sure what the secret is, but I do know that at the end of the day, this is the music business, and without quality records, there wouldn't be a business, so I would say, it comes down to basics, make great records, the rest of it will fall into place. Any other questions? :)