Industry vet Becks Lange is no stranger to the twist and turns the music industry often throws her way. It's a tough business, particularly when it comes to curating and crafting events, but Lange and the rest of the group at PL0T have become masters at handling their nights with what feels like effortless ease.
We recently sat down with Lange to learn more about what it means to handle some of Miami's biggest dance music parties, handling rival promoters, and more!
How did you start your career in the electronic music business?
My career began 10 years ago when we envisioned our first event at PL0T. I have always been passionate about electronic music and my entry into the field was a consequence of this love. It happened very naturally and I realized the friendships I had made traveling around the world as a music fan, were future business partnerships. It is these friendships which I continue to value today.
What is the best part of the business?
The best part of PL0T is hosting the artists we love and pushing them in our market. The best part of the electronic music business/entertainment business is to being able to create spaces and moments in time for people to feel free from society, judgment, worries and to let go and fully live in the moment. To that, you add transforming dreams into reality, it’s just the perfect formula.
What are the biggest challenges?
When producing an event there are many challenges that you face, it’s almost like a battle field... from competitors that want to outbid, to weather, to production and technical difficulties, it’s such a volatile business that I’m not sure many realize what goes behind the scenes. If I had to choose however one element, I would say the biggest challenge for me is myself. The need to be better every time, the need to perfect the experience every moment and the need to make it memorable in its own way for me, my team, the artists and the people.
What career advice would you recommend to someone just starting off?
- Listen: listen to what others have to say, to what your competitors say, to what your friends say, to what your own heart is telling you. Never assume that you know everything and listening will make you more sensible, humble and empathetic to others and various circumstances
- Do not compromise what you stand for
- Try to unite the scene: wherever you go
As the EDM industry continues to grow, what do you think the secrets to longevity in this business will be?
I think there is a lot to learn from both sides of the industry. I think that being inclusive is key to expanding our music to a broader spectrum, to younger generations, at the end music should be about that... being welcoming, inclusive regardless of your tastes and background
Did you start off as a fan of electronic music and then became involved on the business side, or did business bring you into the electronic music world? Describe that process.
I started off as a fan, traveling to the clubs I most admired, to the festivals I most dreamed of and to see the artists that made me dance! And today it continues to be that way. I throw parties where I want to go out to and I want to dance all night long!
What does electronic music mean to you?
Makes me think- is Sebastian a crab or a lobster?
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