Industry Insider: Dubzoo Wants DJ's and Producers To Spend Less Time Marketing and More Time On Music - Magnetic Magazine
Do what you love and spend less time marketing with a concentrated platform.

Dubzoo is an exciting London startup that is helping up-and-coming DJs and producers monitor, engage, and grow their audience. In a world where marketing can seem confusing and difficult, Dubzoo is helping those with a dream take their talents to the next level. 

We sat down with CEO Nana Parry, to learn more about why DJ's need to start utilizing their platform to bring their focus back onto music. 

Hi Nana, thank you for talking to us! In easy terms, what does Dubzoo do and why should an emerging artist utilize your site?

Thanks for having me! So, Dubzoo is a platform that helps DJs and producers monitor, engage and grow their audience. We know that artists spend way too much time marketing and that takes time from them doing what they love – music.

On Dubzoo right now you can see your social and music stats at a glance. We know numbers aren’t everything, but they’re the first step in helping emerging artists find and talk to a real fanbase that loves what they’re doing, wherever they are in the world.

What do you see as the major challenges in breaking into the music scene in the current climate?

I think the biggest challenge is that people have so much access to great entertainment. You’re not just competing against other fantastic artists in your niche, but also against the latest Netflix show, or adorable cat videos on Facebook.

It feels like nobody has any time, and music is so often seen (and created) as a disposable product. You listen to it once and forget about it. In my opinion, the only way to reach people is by being authentic to yourself, and your art. It comes down to finding real people who love you and your music, and cultivating a community. Create fans who’ll rant and rave to their friends about your latest song.

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What do you see people doing wrong? How important is the marketing aspect to making it in music?

I like to focus on the positive, so let’s look at what people are doing right. My favourite artists like Chance The Rapper and Run The Jewels are making fantastic music and continuously improving it. But they’re also excellent at giving back to their audience.

If you want people to hear your music, if you want to get booked for gigs, then you probably have to learn how to market yourself and your music effectively. You have to show that you have an audience willing to make the effort to see and maybe pay for your music. But it’s a fine balance. I guess I’d much rather artists spend time on their music than pushing it. Hopefully, Dubzoo will help.

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What areas of the music industry do you feel still has yet to find a way to adjust to the way music is run today?

Big music labels. Before, you kind of needed them for distribution and marketing. You needed them to print CDs and send them to HMV in Japan. You needed them to get you huge billboards and interviews on TV shows and magazine. Now you can make a track in your bedroom, and play it in the club that night. You can tweet people in Japan and share your new song for free. If you can find an audience, people will notice. Look at Stormzy in the UK. His album got to number one in the UK with every single song making it into the chart. He’s independent. But more importantly, he’s really good. Technology has democratised a lot in the music industry. It’s free to do so much. So it’s about leveraging it and being creative while honing your craft.

Finally, based off what you see today, what advice would you give to those that are trying to make it in music?

I think it’s simply about being unique, making great music, and finding an audience of people who love your stuff. There are so many aspects and factors to breaking in. A lot of it is luck. But I think you can influence how lucky you are by focusing on your craft. Whereas some people want to spend their energy dividing us, I truly believe music can connect us all. So it’s about using technology to empower yourself, share positivity, and connect with people honestly on a human level wherever they’re from.

*the profiles featured in this article were created with publicly accessible info. 

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