If you’re an aspiring artist, you know first hand how difficult it can truly be to market yourself in today’s music landscape. Although there’s no one direction to go about marketing yourself that guarantees success, there are plenty of ways NOT to market yourself. I've compiled a few of the the amateur dont’s when it comes to music marketing and publicity, so read on if you’re a self promoting DJ in need of direction.
1. Don’t "CC" every email address in your promo email
I’ve received these types of emails more often than I’d like to admit. It’s very likely that no one will scroll through a hundred other email addresses to read what you have to say, and that’s only if your subject line is catchy enough for them to open the email to begin with. If you’re too lazy or busy to send personal emails to each contact, then I highly suggest you consider using an email marketing service such as Mailchimp that will allow you to send emails to a list of up to 2,500 contacts for FREE, without the obvious evidence of who else you’re emailing. I should mention that as always, a personal email is best. Go the extra mile, it could potentially break the ice with an important contact.
2. Don’t send emails with grammar errors and typos
If you’re not a writer by nature, for your own sake please have someone proof read before you press send, or use a free online spell checker. If you have errors and typos in an email promoting yourself and how great your new track is, do you expect anyone to take you seriously? Do yourself a favor and get your words checked. If this is your dream and future, take it seriously because no one else will if you don’t.
3. Don’t exaggerate your success
You know those annoying friends on social media that try to pretend their lives are perfect through photos, all the while you see right through it? Yeah well, this is you when you’re a DJ on social media pretending to have more success than you really do. While I encourage every artist to be proud of their accomplishments, don’t gloat about yourself. Anyone that has a say in whether you make it or not will see right through the facade, don’t be that DJ.
4. Don’t jump the gun on your announcements
Instant eye rolls are induced when I see DJ’s on social media every week posting things such as “Big things coming, new announcement coming soon, stay tuned...BS, blah, more BS, blah.” Stop it. When you have news to share, share it as anybody else would, when it actually happens! You have every right to be excited about certain milestones in your life, just be humble about it. No one likes an arrogant DJ.
5, Don’t pretend you’re on tour when you’re not
Sounds silly I know, but there’s been countless times I’ve come across a flyer for a DJ’s “Tour Dates”, when in fact it’s just a schedule of all the local lounges and restaurants they’re playing at. Incase you don’t know how tours work, dates you play in your local hometown for a few hundred dollars or free for the exposure, don’t count as your own tour. This is only going to hurt your credibility, don’t do it.
6. Don’t post bad press shots
Last but not least, don’t let bad press shots go public like the poor guy above. Unfortunately, bad press photos happen, but it doesn’t mean you have to post them only because you already paid for it. A press photo is the image your potential fan base will remember you by, make it a good one.
Above all else, be friendly and courteous to those who are willing to give your music a listen and help you out. A simple please and thank you in business exchanges will go farther than you may think. :)
DJ Marketing 101 is an ongoing series presented by SoStereo and Magnetic to help emerging DJs / Producers learn how to market themselves and build a successful brand in today's crowded music marketplace.
SoStereo is a cutting edge music licensing service and marketing company focused on helping emerging and mid tier artists connect with brands and content creators for licensing opportunities. If you are looking to add an additional revenue stream to your music, get more exposure and grow your career get in touch. SoStereo is interested in electronic music, indie, hip hop and world music. More info HERE.