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It's a weekend evening and I've settled in for the night with three fingers of a favorite peppery whiskey as a newly released Youtube video pops up on my smart TV. 

My first inclination was to switch to the PS4 for some much needed Destiny 2 beta time (YES! the full release is coming...), but the odd name of this track by recording artist, Logic, entitled "1-800-273-8255," sparked my curiosity and compelled me to press play.

Don Cheadle joined by a star studded cast.

Don Cheadle joined by a star studded cast.

With opening cinematic visuals reminiscent of days when music videos were riveting short films, this continued to follow suit with some heavy hitting star power (Don Cheadle, Matthew Modine, Luis Guzman, "Modern Family" - Nolan Gould and Nickelodeon's Coy Stewart as our protagonist). As the video continues, we're taken into the world of a young teen battling with the perplexities of his sexuality in modern times. From dealing with awkward internal feelings, to being rejected by his own family, to being bullied at school and ultimately being exiled from his love interest's world. It is hard not to overwhelmed by a wave of empathy by such an impactful and all-too-common tale in the real world.

Then the song title clicked, "1-800-273-8255" was not only the track name but also the real world "lifeline" for the National Suicide Prevention organization.

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national suicide prevention LIFELINE

the National Suicide Prevention Lifeline... 

Suicide in America is at an all time high and fast becoming a tragic epidemic. The Jason Foundation cited these stats for suicide involving teens: "More teenagers and young adults die from suicide than from cancer, heart disease, AIDS, birth defects, stroke, pneumonia, influenza, and chronic lung disease, COMBINED. Each day in our nation, there are an average of over 5,240 attempts by young people grades 7-12." 

While the American Foundation for Suicide Prevention provided the following stats for suicide as a whole:

"suicide is the 10th leading cause of death in the US..."

"suicide is the 10th leading cause of death in the US..."

With such startling numbers that grow increasingly with each year, that claim the lives of children, brothers, sisters, mothers and fathers, it has become VITAL that this "1-800-273-8255" lifeline be made known to all. If you've lost your way and you can't seem to find any escape or resolve...Please reach out and call...

BIG love and respect to Logic, Alessia Cara, Khalid and all of the talented individuals involved in creating this solid and impactful message.  

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