Are you a DJ looking to sell your original music to fans around the world? In the old days, musical artists would travel from town to town with a cassettes in their trunks to hand out to fans. Since the invention of the internet, there have been a variety of channels opened up to burgeoning musicians. These days, it is easier than ever to put your music in front of people in all four corners of the world. If you are trying to have success with selling your music online, there are a number of things you have to do to achieve this success.
1. Having a Great Looking Website is a Must
The main thing you need to do when trying to sell our music to the masses is a great looking ecommerce site. Selling the music directly through your website is a great way to minimalize the moving parts of your operation. Looking at inspirational online stores to get an idea of how to set up your mecca of music is important. If you are new to the world of ecommerce sites, then you should learn everything you can about how to build a great looking website. The more time and effort that you put into researching the various websites out there, the easier you will find it to achieve the level of success you are after.
2. Pre-Orders Can Be a Great Marketing Tool
Do you have fans that are passionate about hearing your new music? One of the best ways to drum up interest about an upcoming album is by letting fans pre-order it. Not only will this make these fans feel like they are getting in on the ground floor of your music revolution, it will also allow you to generate some capital before your album is even released. Regardless of if you are releasing new music digitally or via an actual CD or piece of vinyl, allowing for pre-orders can help you grow your following and bank account with ease.
3. Offering Your Fans Sales on Music is Essential
Most people love getting a great deal, especially if it is something they really want. If you have some old music that you need to promote, then offering a sale price is essential. Not only will this help you unload old albums that are just collecting dust, this is a great way to attract more fans. You need to take a good look at how much money you have invested into each of the albums you have to see how low you can discount them. Taking some time to do this will allow you to avoid going too low when offering sale prices to your fans.
4. Use YouTube to Push a New Album
Some people think of YouTube as just a video aggregate site, but the truth is this site can be a very powerful marketing tool. Releasing a sample of your new music on this site and then putting a link to pre-order it in the description is a great idea. This will allow you to reach a wider audience and will hopefully increase the amount of sales you get. Really investing some time into producing a great video for your new single is vital if you are attempting to garner more attention as an artist.
5. Email Marketing Campaigns Can Grow Your Fan Base
Having a signup form for a monthly newsletter on your website is a great way to compile a list of email addresses from people who are actually interested in your music. Using these email addresses to market new music and merchandise is a great idea. Most people are more likely to read an email from one of their favorite artists.
With a bit of hard work and marketing savvy, getting your music out to the masses will be easy. While there is no recipe for overnight success, perseverance definitely pays off in this industry.