Most, if not all, publishers have a Facebook page for their publication(s). It's almost a no-brainer in respects to gaining organic traffic. However, with the rise of "clickbait" and false information, Facebook released a "publishers principles" document that outlines their principles for journalism and how to navigate the platform back in May of 2017. Bottom line: Facebook wants "meaningful content" over clickbait.
The social media conglomerate may be separating your newsfeed into two different streams: one for your friends' posts and the other for publishers, such as Magnetic Magazine. This is to keep personal posts from friends from getting buried by news sources that you may follow.
This could be the demise of smaller publications, but publishers will be able to pay a fee in order for their posts to get placed into their followers' newsfeeds. Currently, this A/B testing is being done in six smaller countries: Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka.
In an article shared on Fortune from research data that was compiled from Kaleida, a data analytics company that was co-founded by multiple former employees of The Guardian newspaper, states that "Facebook, Google, Twitter, and all the rest are always selling the idea that they drive a lot of traffic to publishers' web sites, therefore, publishers can't afford not to work with them." Kaleida's research data found that a single share on Facebook is worth about four cents.
Facebook hopes that this split into two different newsfeeds will solve two striking problems. First, people will be encouraged to read and post information about others' private lives instead of informing them about world news. This will, in turn, handle the "context collapse." The second issue it will address will be encouraging news companies to purchase more advertisements, upping Facebook's revenue.
Facebook's VP of News Feed, Adam Mosseri, spoke at an even on Tuesday at CUNY Journalism School, stating that "Our mission is to connect people with the stories that matter to them... I understand there's a decent amount of concern. We could have communicated it better."
"Connecting everyone and giving everyone the ability to share isn't always a good thing. I believe it will create more good than bad overall," states Mosseri.
In a statement via The Guardian, Facebook head of news feed, Adam Mosseri, said they "currently" have no plan to change the news feed, but didn't seem to rule out anything in the future if the testing seemed to work for users.