Starting a festival is a daunting task. The logistics, booking, selling tickets, marketing, hiring the right people, getting permits and making sure you turn a profit can put off any sane person from wanting to do a large scale event. It can also sink many others who attempt it. That is what has happened to FLUX festival in Australia, which was set to feature acts like deadmau5, What So Not and Dom Dolla, among others.
The Adelaide festival was set to take place on December 1, but now has been canceled according to a statement on its website. It is now issuing refunds through ticketmaster. No reason has been given for why the festival was canceled, but it is trying to fit in the busy end of spring season in Australia. Also Sensation and Creamfields were coming to Australia the weekend before.
Other names on the lineup included Showtek, Fedde le Grand L D R U, Set Mo, Ryan Riback, Oriental Cravings and Godlands.
The festival’s social media pages have been deleted and their website has been scrubbed except for one message in large bold black letters.
"Please be advised that the Flux Festival on 1 December at Bonython Park has been cancelled. All ticket holders will receive a full refund from Ticketmaster."