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Supermarket Chain Sainsbury Is Starting Its Own Label Because 2017 Is The Upside Down

Because nothing says musical curation like supermarket chains.
Saintsbury Record Label Vinyl

In case you needed any more evidence that the world was all screwy, British supermarket chain has decided to start its own music imprint, Own Label (who comes up with these names?). The company has capitalized on the vinyl revolution in the past few years, becoming one of the largest retailers of vinyl in the UK.

For the launch, it is releasing two compilation albums via Universal and Warner on Friday. The first is Coming into Los Angeles - A Taste of West Coast, features the likes of The Monkees, The Byrds, Doobie Brothers, Fleetwood Mac and America. The second compilation, Hi Fidelity – A Taste of Stereo Sound has songs from Elton John, Al Stewart, Tangerine Dream, Yes, Giorgio Moroder and more.

These are clearly aimed at an older audience, so we will see if it can capture the trendiness of vinyl’s resurgence.

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“Our customers’ love of vinyl shows no sign of abating, so alongside the classics albums, we want to offer our shoppers something they won’t find anywhere else,” says the chain in a statement via City AM. “Our exclusive Own Label records have been carefully tailored towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll love the sound of our new releases and our ever increasing vinyl range.”

The company only started stocking vinyl in March 2016 and now accounts for one in every 20 vinyl records sold in the country, including 70% of the “grocery vinyl market.”

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