In The Know: Weekly Music News Summary December 22, 2017

SoStereo's weekly music news and advertising summary.
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Mixcloud Taps Gracenote’s Music Identification System For Better Song Recognition:

Mixcloud has been the leader for uploading DJ sets for some time with SoundCloud having to reign itself in from the wild wild west days of its start. It is looking to extend that lead with a new deal with Gracenote that will give Mixcloud access to Gracenote’s music identification system. This will allow for better identification of songs in each mix, notably mainstream tracks. It will still be up to users to get the times right and fill in the blanks where Gracenote fails.

YouTube Cutting Loops From Streaming Totals:

Earlier this year, YouTube was at the center of a controversy regarding chart position. Post Malone’s team had gamed the system by releasing a “full version” of his song “Rockstar” that was in fact just the chorus looped over and over again. It garnered millions of views and helped the song go number 1. In a statement to Pitchfork, YouTube head, Lyor Cohen and a spokesperson says they are stopping that and will be actively removing deceptive videos like that.

Penske Media Buys Majority Stake In Rolling Stone Owner, Wenner Media:

Rolling Stone’s owner Wenner Media has been on the market for a few months now. The Wenner family has been looking to sell their remaining 51% share of the company for some time now and have found a buyer in Penske Media Corporation at a valuation of just over $100 million according to Variety. Wenner has been laden with debt and struggling finances recently. They sold a 49% stake to BandLab, a Singapore-based company, which will still retain its part of the company.

The Glitch Mob’s Justin Boreta Joins Virtual Reality Company TRIPP:

The Glitch Mob's Justin Boreta, or as he goes by as a solo artist, Boreta, will join mood-altering Virtual Reality company TRIPP as their creative director. Together with audio-visual producer and programmer Matthew Davis, Boreta has formed Superposition, a project focused on creating and performing immersive ambient music. TRIPP is a wellness technology that is developing its products through virtual reality and Boretta is going to help using music.

“As a long time meditator, I’m honored to work with Nanea [CEO Nanea Reeves] and the rest of the team to positively affect people’s mindsets,” says Boreta. “Using audio to create meaningful, positive change in people’s lives is a large part of that plan.”

Apple Music Facing Class Action Lawsuit Over Unpaid Royalties:

Apple is facing a class action lawsuit for allegedly not paying royalties to an independent musician Bryan Eich. Eich and his lawyer, say that Apple failed to license mechanical rights for the compositions on the service. Eich is asking for $30,000 for each song that Apple Music allegedly infringed upon. This isn’t anything new for streaming services. Other services like Spotify, Rhapsody and Google Play have all been hit with similar lawsuits and in those they have argued that they can’t always identify the publishing rights holders in order to license their compositions. The lawsuit claims that Apple did not do its proper due diligence in licensing the songs, so we will see if this becomes a larger suit with more artists.

Read more here.

Live Nation, Bowery Presents Founder Form New NYC Promoter:

Live Nation and Michael Swier, co-owner of two iconic New York music venues, Mercury Lounge and Bowery Ballroom, have announced a new booking joint venture called Mercury East Presents. Both venues used to booked by Bowery Presents, which was sold off to AEG Presents, but Swier left the company and has now started this Live Nation partnership. Mercury East will book both mercury Lounge and Bowery Ballroom, in addition to Live Nation's Irving Plaza, Gramery Theatre, Warsaw and Ford Amphitheater at Coney Island Boardwalk. It will also help with The Beacon Theater and Madison Square Garden, and will collaborate with Founders Entertainment, the team behind Governors Ball and The Meadows according to Billboard.

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