One of most important of these factors, is the promotion and marketing.

With the continued growth of the music industry and its popularity at an all time high it comes as no surprise that music events are a continued success and popular choice for many social gatherings. The UK now has a vast number of festivals that are attended from people all around the world such as the likes of Creamfields, Download, Boardmasters and of course the famous Glastonbury festival. So what are the key factors behind the scenes that enable for these events to go like clock work?

The event management teams are the backbone behind organising major events. This is the bringing together and putting in place the location, date, logistics, safety, budgeting and marketing.

One of most important of these, is the promotion and marketing. This has even more of an impact at a lower level to get the event out there to the public to gather interest - thus resulting in ticket sales and higher levels of attendance. This can be shown from the early days of the Glastonbury festivals with crowds of just 1,500 people back in 1970, just a day after the death of music legend Jimi Hendrix. Fast-forward to more recent times and it is one of the highest attended events with tickets selling out in just minutes with bumper attendance records of around 135,000 people.

With this being the case another component of great importance is the right venue. This is crucial for the continued success and growth of an event. This comes down to not only the cost but also the location and area in order to help accommodate both the fans and logistical needs for a safe and successful event.

For most fans attending events the most important factor is of course the music as they go to support their favourite acts. Behind the scenes there is a huge amount of work that goes into not only the venue logistics but also the bands equipment such as the speakers getting to the event on time, safely and in pristine condition. The delivery of all these physical props has to be prompt with the large scale of events and importance of sound checks and rehearsals before they start.

In order to keep the equipment in top condition as well as keeping the cost down for the supplier, returnable transit packaging is now being used. This environmentally friendly way of packaging is becoming far more popular as not only is it providing increased, reliable protection but also means the cost is kept down by the ability to reuse the packaging. The packaging is used for the transportation of the goods to and from the event in question, before it is then sent back to the supplier for them to reuse. Efficiency is key.

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