In The Know: Weekly Music News Summary January 19, 2018

SoStereo's weekly music news and advertising round-up.
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SoundCloud Launches Real-Time Stats:

Addressing a major concern for artists, SoundCloud has finally gotten with the modern era of data and given its users real-time analytics. Creators will finally be able to see what is going on with their music in real-time through a “today” tab, which will show likes, plays, comments each hours. You can also click on individual songs and see when stats from each of those songs occurred during the day, from where and on what device. This is all incredibly useful information and should be helpful for artists going forward.

Read more here.

Universal Music Publishing Launches Pilot Program with Auddly to Streamline Song Data Delivery:

Universal Music Publishing is teaming up with Auddly, a song data hub, to create a pilot program that will streamline song data management and according to them, provide songwriters with a “digital toolbox for creation.” The new program expects to expedite accurate song registrations, secure the rights of copyright holders and improve metadata tracking. A big issue many songwriters have is the opacity and the inability to access their data in an easy and concise way. So when their payouts are low, they don’t really have a good idea why. This maybe will help shed some light on that.

Jimmy Iovine Not Leaving Apple Music:

Updating a story from a previous In The Know, Jimmy Iovine is apparently not leaving Apple Music this year. As previously reported by Billboard, Iovine was reportedly going to leave the company in August when his stocks became fully vested. In an interview with Variety, he is refuting that claim, saying “There’s still a lot more we’d like to do. I am committed to doing whatever Eddy [Cue], Tim [Cook] and Apple need me to do, to help wherever and however I can, to take this all the way. I am in the band.”

Publishers Will Get Less Traffic On Facebook:

Facebook announced its changes to the news feed at the beginning of the year and one main point would be less emphasis on news links. This would send less traffic to brands and publishers. As many publishers scrambled to try and figure out how to deal with the news and prepare for a potential loss of traffic, the story is a bit deeper. Facebook traffic to publishers has been going down for months as noted by Recode as they continue to emphasize native content and tweak their algorithm in opaque ways. Brand and publishers have to find ways to survive without being reliant on Facebook. 

Read past In The Knows here.

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