Spotify has been trying to get into the video game for quite some time now. It has been one of the few things the streaming company has failed at, but they are now trying another variation of visuals on the service with a new feature Spotlight.
The new feature introduced visuals that will compliment existing pieces of audio like podcasts, albums / songs, playlists, books, publishers and more. It will offer photos, video and text that users will move through each episode.
Spotlight will start with a select number of publishers including BuzzFeed News, Cheddar, Crooked Media, Lenny Letter, Gimlet Media, Genius, The Minefield Girl, Refinery29 and Uninterrupted.
Spotify will also feature content from its own original programming such as RISE, Secret Genius, Spotify Singles and the new Viva Latino podcast.
As Spotify gets ready for its direct listing IPO sometime in the next few months, it will need to build out more features to attract more customers and eventually become profitable. If this intermediate step into video works, it would be a good sign for the streaming giant.