Jesce Horton is a cannabis industry leader we’ve admired for quite some time. He’s the owner of Panacea Valley Gardens, a medical cannabis cultivation center, and co-founder of Panacea, an award-winning dispensary in Portland, OR. He’s also the co-founder of the Minority Cannabis Business Association (MCBA), the first non-profit organization founded to create equal access and economic empowerment for cannabis businesses, their patients, and the communities most affected by the war on drugs.
Currently, Jesce is developing Saints Cannabis, a vertically-integrated cannabis campus that will house adult-use retail, cannabis lounge, indoor and greenhouse cultivation, processing and R&D operations all on one flagship property in Portland, OR. Saints Cannabis recently earned the 2016 Oregon Dope Cup award for Best Medical Hybrid Flower. And, he sits on the Board of Directors for the Resource Innovation Institute (RII) as well as numerous state and city appointed committees that oversee rules and regulations shaping the Oregon cannabis industry.
Jesce’s local and national contributions have not gone unnoticed. He’s making a positive and sustaining impact in the cannabis industry, which is why we asked the maestro to curate this week’s Weedsday playlist.
See past Weedsday playlists here.
“Mary Jane" by Scarface
Few songs take me back to the joys of first discovering cannabis like this one. It was definitely an anthem for us smokers in the South. Scarface was already a master at painting pictures and story telling in the hood, but this one cemented his position in my playlist. The opening bass drops, I light a joint (used to be a blunt), close my eyes and reminisce. “Do yo thang, Mary Jane”
“In da Wind" by Trick Daddy Dollas feat. Cee-lo and Big Boi
If you need a smoking anthem to keep you hyped and ready to go to the party, it's “In da wind” by the Florida rap legend himself, Trick Daddy Dollas! I dare anyone put this song on and not bob your head with a big smile. Add in Cee-Lo Green of Goodie Mob and Big Boi of Outkast and you have a southern classic that's all about living life to the max and putting the “dro” in the wind. In those days, we only smoked “mids” and the dreaded “reggie,” so if you were putting “dro” in the wind, it was definitely a good day.
“Funky Ride" by Outkast
If you asked someone to name a classic smoking song by Outkast, most would name “Crumblin Erb.” But I prefer a different song from their freshman album, Southernplayalistic. To me, the best smoking song on this album and of all time is “Funky Ride.” The slow beat, hypnotic tunes and relaxing lyrics make for a perfect smoke session when paired with a strong couch-locking indica strain. To me, that's the best type of session.
“Liberation" by Outkast
Coming in with yet another southern classic, by none other than my favorite group, Outkast. "Liberation" from their Aquemini album is an amazing song to add to your smoking playlist. Sometimes, you’ve got to get away from all the bullshit. Draining relationships, unfair expectations, and day to day pressures and struggles can seem like too much. If you ever feel like this, then you need to add this to your smoking playlist when you want to just let it all go for a while and “Shake that load off”. Don't turn it off once the words stop! There is an amazing instrumental that comes in at the last 2.5 minutes of the song. Pure listening enjoyment.
“Portland" by Drake feat. Quavo and Travis Scott
I’ll wrap up with my favorite song in my current mix. Since I’m usually smoking, I guess it's a “smoking song”…right? “Portland” by Drake featuring Quavo and Travis Scott just makes me happy. I absolutely love this city and I appreciate when popular black culture recognizes the awesomeness that is Portland, OR. You won’t find three more popular and influential rappers right now, so listening to this song gives me pride and reaffirms that there is much more to The Rose City than many think. Including amazing nature, cool people and the fine cannabis I’m usually smoking when I listen to this playlist.