45 different music festivals and conferences have made the pledge to have their events be gender equal, 50/50, among its speakers and performers by the year 2022. The new initiative comes as a part of UK’s PRS Foundation called Keychange. Keychange was founded to empower women to transform the music industry and encourage music festivals to reach the 50/50 split mark.
Festivals from all over North America and Europe in all sorts of genres have signed on to this platform. Among those include A2IM Indie Week and Winter Jazzfest in New York, Trondheim Calling (Norway), Canada’s BreakOut West, Kendal Calling, Liverpool International Music Festival, Liverpool Sound City and Manchester Jazz Festival in England.
Other high-profile ambassadors and supporters include Shirley Manson, legendary producer Tony Visconti, Madrid’s indie rockers Hinds, German singer-songwriter Alexa Feser, Publisher Paulette Long OBE and more.
This commitment follows proposed a 50/50 balance by Keychange’s founding festival partners, Reeperbahn Festival (Germany), BIME (Spain), Iceland Airwaves, Way Out West (Sweden), Musikcentrum Sweden, Tallinn Music Week (Estonia), MUTEK (Canada) and The Great Escape (UK).
“The Keychange network of female artists and industry professionals and the festival partners’ idea of establishing a collective pledge will significantly accelerate change,” said Vanessa Reed CEO of the PRS Foundation in a press release. “I hope that this will be the start of a more balanced industry which will result in benefits for everyone.”