Moog's revolutionary IIIP modular synth is getting re-released, and it's going to cost you.

Moog's giving their iconic IIIP modular synth a refresh. The IIIP was first launched back in the late-'60s and is built from scratch with original art and technological documentation in Asheville, North Carolina. 

The synth includes ten 901-Series audio oscillators, the 984 Matrix Mixer, and the 905 Spring Reverb. There are 37 total modules. These 37 original, hand-crafted modules come with a price tag of $35,000.

Moog has played a key role in the creation of electronic sounds for albums and artists across all genres. "The cutting-edge musical instruments that they called 'synthesizers' signaled electronic music's maturation from an awkward and shy intruder in the realm of music to a dynamic and significant medium of musical expression," states the Moog website. 

Last year, Moog unveiled the Subsequent 37 synthesizer: a two-note paraphonic analog synthesizer. The Subsequent 37 also allowed for twice as much headroom than its predecessor, the Sub 37.

In January of 2018, Moog announced their DFAM drum synth, the first addition to the Mother ecosystem of electronic instruments.

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