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Spotify Appears To Be Making Hardware, But Can It Compete?

Spotify appears to making a splash with hardware, but will they be as good as their competitors?

Spotify appears to be getting into the hardware game. This according to a series of job postings spotted by MusicAlly that pretty explicitly outline the company’s ambitions to build out some hardware.

The operations manager – hardware products position is pretty explicit in that aim. “Spotify is on its way to creating its first physical products and setting up an operational organisation for manufacturing, supply chain, sales & marketing,” reads the ad.

The Project Manager Hardware Production & Engineering will “manage the overall hardware project execution and work with suppliers to deliver the optimal Spotify experience to millions of users.”

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There have been rumors for some time about some hardware from Spotify, but the Senior Project Manager Hardware Production makes it explicit they are looking for connected hardware. “We are looking for a passionate Senior Project Manager that will contribute in the creation of innovative Spotify experiences via connected hardware.”

How will this impact Spotify? No official announcement has been made about any connected hardware, but according to The Guardian, job ads over the past year have said they want to create hardware “akin to Pebble Watch, Amazon Echo, and Snap Spectacles.”

They know that with Apple and Amazon creating their own music services & hardware ecosystems that could make it harder to get new users or gently nudge them away from other services.

These hires suggest they are ready to start manufacturing soon. But many questions remain. What type of software would be used if it were voice activated? How good is the sound quality, since it does come from a music company? They haven’t made any hardware before, so expect some hiccups, but it may not take long. They have an IPO coming up. 

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