In the late 80's and early 90's something different was happening in Manchester. Swathes artists, designers, and musicians were redefining the relationship between art, music and club culture.
For SS18 Farah takes inspiration from one of these artists; graphic designer, Peter Saville. Saville was a partner in the Manchester label Factory Records, designing many of the label's iconic album covers as well as the interior of their famous Hacienda nightclub which embodied the cult acid house and rave subcultures of the time.
Saville was inspired by designers and artists before him and re-appropriated different styles of work into a modern, commercial context. During his time at Factory, he not only revolutionized the way music was packaged but also established a vibrant new cultural identity for Manchester.
Farah's SS18 colour palette is taken from Saville's designs. Yellows from the infamous Factory record artworks, shades of greens & blues lifted from New Order album covers and Hacienda nightclub posters all serve as inspiration.
Stand out pieces in the collection feature references to The Hacienda's iconic hazard stripe, New Order's 'Fine Time' pill artwork and an interpretation of Edward Wadsworth's Dazzle Camo.
Paying homage to Saville's penchant for re-appropriation, Farah takes these designs and puts them into a modern, fashion context by applying them in both print and jacquard, featured throughout the collection in shirting, jersey, shorts, and swimwear.
This season's shirting draws inspiration from textures found in the Hacienda club to create waffled checks and stripes, dobbies and twisted yarn materials. They utilize the colour palette to offer garment dye shirts and introduce new blocks and detailing through oxfords, poplins, and canvas.
In a market where brands with heritage often look backward, Farah looks to what is happening today in order to stay relevant. Proud of an intrinsically British identity which comes from a rich association with the youth cultures and style tribes of the 60's, 70's and 80's, Farah has heritage but never relies on it. Instead, the brands unique story is used to maintain credibility and relevance in today's world.