In The Know: Music News Summary March 16, 2018

SoStereo's music and advertising round-up with news by Spotify, Google and more.
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Spotify Listing Date Set:

Spotify will officially go public and be listed on the New York Stock Exchange on April 3. It will provide financial guidance on the direct listing on March 26. It’s leadership says it will prioritize growth over revenue, something common among tech companies and may mean more losses for the foreseeable future.

Read more here.

Google Allows Artists To Feature Custom Messages In Search Results:

Google is rolling out a feature that allows artists to put a custom message at the top of their search results. So when you search for artists like Sia who have been verified by the program, they can put select information that they would like a searcher to see first. This is initially being rolled out with pop and dance artists, but other artists can sign up here to get verified.

Read more here.

Spotify Launches In More Countries, Self-Service Ad Program in Canada & The UK:

Spotify has brought their total number of countries served up to 65 with the launch in four more countries. The streaming service is now available in South Africa, Israel, Romani and Vietnam.

In addition to that, it has launched Spotify Ad Studio in Canada and the UK. This is available to all companies who can create 15-30 second ads, which can be targeted based on age, location, genres and playlist. From there, marketers can pick their audience, budget and dates and then track the results. This has already been rolled out in the US and will begin to do so around the word.

Learn more here.

EMI Music Publishing Catalog Reportedly Up For Sale:

Abu Dhabi-based Mubadala Investment Co. has reportedly started reaching out to potential buyers in an attempt to sell its stake in EMI Music Publishing. According to Bloomberg, Sony seems to be the frontrunner, considering it already has a 40% stake in EMI Music Publishing. Mubadala is reportedly seeking a $4 billion valuation for the 2.1 million-song catalog that has artists like Beyoncé, Norah Jones, Carole King and others. 

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See past In The Know's here.

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