Chances are, you’ve heard of Canndescent, one of California’s most notable cannabis brands and the first municipally-permitted cultivator south of San Jose. They do things a bit differently...their website breaks it down for us:
“Offering cannabis flowers with names like Calm, Cruise Create, Connect and Charge, Canndescent has an effect to compliment every lifestyle. This allows both experts and novices alike to curate, control, and enrich their cannabis journey, pairing strains with activities. If you can answer, "How do you want to feel?," you can personalize your cannabis experience and select any of our products.”
At the helm is CEO Adrian Sedlin. In 2015, Sedlin, a lifelong entrepreneur, left early retirement to launch Canndescent. He serves on the board of the Desert Hot Springs Cannabis Alliance Network (DHS CAN), advises the CA Dept. of Food & Agriculture on its cultivation committee, and writes a monthly column for mg magazine.
We asked the Harvard Business School alum to curates this week’s Weedsday Playlist, and he decided to pick a song for each of Canndescent’s five effects.
“Sweetest Taboo” by Sade
CALM: When I was in my 20s, I had a roommate, Apinan Unakul. We called him Pag. Pag was the most stylish guy you could ever imagine. He was smooth as silk, a 135 pound, Thai version of Barry White. Pag had impeccable taste; we'd light oil candles in his room and get high and chill out listening to Sade. When I hear this song, I think of my friend Pag who died in a drunk driving accident in his late 20s.
“Fool in the Rain” by Led Zeppelin
CRUISE: When I have tons of housework to do, I always throw on Zeppelin's In Through the Out Door. “Fool in the Rain” just picks me up, and I can always get lost in its music and lyrics. It's so happy and chill at the same time. It's the five hour energy of songs. Even if you're doing dishes, this song will make you happy and pass the time.
“Lose Yourself” by Eminem
CREATE: When I think Eminem, I think artist and creator. He's not one of those modern auto-tuned clowns talking about making it rain at the club. He's a lyrical god and “Lose Yourself” defines the act of creation. You gotta take all of your love, all of your pain, and harness it into that single moment of creation. You gotta lose yourself...palms sweaty...vomit up mom's spaghetti...and fail publicly and violently. It’s from the defeat and failure that we create our greatest works, fail in a new way, and recreate ourselves again.
“Sexual Healing” by Marvin Gaye
CONNECT: The earnestness and plaintive nature of Gaye’s songs are so sexy, so raw, and so emotive. It’s all about connecting with someone else, but the emotional awareness behind his songs like “Sexual Healing” and “Let’s Get It On” is key. The man is laid bare, vulnerable, capsizing and begging for sexual healing from his partner. It's his medicine. It's a simple invitation, "let's make love tonight" by one of the greatest male vocalists of the 20th century. There is no connection without vulnerability, so "I'm asking you, baby, to get it on with me." You can't get more connected to self or someone else.
“3AM Eternal” by The KLF
CHARGE: So, I was a huge club rat in my teens and 20s. trip-hop, trance, you name it, I'd dance to it. By myself or with others, I'd dance to it. “3AM Eternal” by the KLF is pure adrenaline, the kind of song that flows through you at, well, 3AM in the morning when the drugs have fully kicked in. It reminds me of when I'd wake up at 11:00 PM, drop some molly, and head out to the after hours club up on Washington and Crenshaw in Los Angeles. Dancing for 90 minutes straight and dripping with sweat, I'd hydrate, and then dance for another 90 minutes. It was all about the raw and electrifying charge of dopamine mixed with adrenaline at 3AM. Fuck, that was fun.