Beatport has purchased DJ streaming and subscription service Pulselocker in a bid to try and support its own streaming service that it will reportedly launch later this year.
Pulselocker was launched in 2012 and created a product that allowed users to access music from an integrated “locker” of music from the cloud without an internet connection. It could be integrated into Serato, Pioneer DJ and Virtual DJ among others. However it struggled to integrate with large DJ software and hardware manufactures and eventually shut down without much notice at the end of 2017.
The tech was still valuable, giving DJs the ability access music, without needing much equipment, anywhere without relying on a shoddy internet connection.
"They were so far ahead of their time" that they had trouble getting everyone in the supply chain on board, Beatport CEO Robb McDaniels says of Pulselocker to Billboard.
In purchasing Pulselocker, Beatport gets their tech and the ability expand on a reported streaming service as digital downloads are down across the board. Despite that Beatport says that downloads have increased for the company.
Beatport has attempted a streaming service before and it did not work. It is unclear how this would be different and if the new tech will be the game changer they need. A Beatport rep did not respond to a request for comment by publishing time.