Weekday & FILA Release SS18 Collection
For SS18 Weekday drops a new 20-piece collaboration with iconic sportswear brand FILA. Building on the strengths of each brand, the streetwear-inspired and functional sportswear aesthetics of FILA is united with the minimalistic fashion perspective of Weekday to create a unique co-branded collection that promotes Strength in Unity during otherwise divisive times.
Consisting of women’s and men’s joggers, leggings, shorts, windbreakers, sports tops, tees, and sweatshirts; each piece is designed and cut in a way that gives the wearer flexibility whether they are out running or walking. The collection comes in a muted colour palette of light grey, pure white and light pink, with a Weekday spin that covers up plenty of black as well as intense blue pieces.
Designed with equal parts functionality and detailing in mind, outwear is wind and water repellent, as well as breathable with quick-dry comfort. Leggings offer stretch and quick dry comfort, while all jersey is breathable and women’s sports tops offer stretch and extra support with the 4-way round knit. It is difficult to miss the fashion aspect with all the details, such as draw cord pullers, zippers, and graphical prints as well as the added safety and shine of reflective bands, in order to be seen in the dark while running or walking at night.
The early drop will be available in stores April 18th at 17:00.
