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Discuss icons of British photography, and it’s likely that the work of Martin Parr will be included in the same breath. Born in Surrey, England in 1965 – Parr is known for his photographic projects that take a satirical look at British life and mainline culture.

Always anthropological in their approach, Parr’s images capture suburban landscapes and characters from a broad class spectrum. Quintessential seasides awash with color play stage to sun-seekers and excitable youth; marred with rainy grey days and fish and chips in the local bus shelter. This is that innate communal ‘Britishness’ that quietly defines our daily lives. 

For his latest project, Parr lends his lens to Farah – a label equally steeped in suburban narrative, the golden ‘F’ a proud symbol of this inclusive, communal spirit. Partnering together, both Parr and Farah examine this common ground in a series of photographs, shot by Parr mid-March in the coastal town of Broadstairs, East Kent.

Farah’s part in youth culture is unprecedented. From the hopsack trouser, adopted by the music scene as part of sound-system uniform – to the relaxed track-suiting within Farah’s current collections, these subcultural movements are what drew Parr to work with Farah. 

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Two of Martin Parr's images will also be featured on limited run merchandise comprised of a t-shirt and hoodie:

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