Society Sport USA Debut New Collection - Magnetic Magazine
New York based sportswear is coming to east end of London with their new debut collection.

Society Sport is the brainchild of a group of illusive like-minded creatives originally hailing from New York, but now all residing in the east end of London. The collection is inspired by vintage 90’s sportswear and the hardships of street culture, mixed with influences from London's thriving garage and grime scene. Society sport is the amalgamation of old and new creating a completely fresh forward-thinking aesthetic.

The name itself was forged from an eclectic clash of sporting history and the youth culture driven society we live in today, thus Society Sport was created and proceeds to drive a subculture encapsulated by a story of race, class and urban life.

Society sport is available from website www.societysport.co.uk and Footasylum stores nationwide.

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