YouTube Music & YouTube Premium Launch In 17 Countries:
YouTube Music & YouTube Premium is now available in the U.S, Australia, New Zealand, Mexico and South Korea, in addition to 12 new countries / territories, Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. The new YouTube streaming service launched in May as their latest attempt at trying to create a competitor to Apple Music, Spotify and Amazon Prime Music. It uses its vast database of music and has the added advantage of music videos you can’t find anywhere else.
Facebook Piloting Subscription Fees For Groups:
Facebook announced this week that it is piloting with a few select groups the ability for some admins to put up a paywall on access to their group entirely, or subgroups with that ecosystem. Facebook says that this is give monetary compensation to those who spend a lot of time and effort into maintaining these groups that have become pretty important on Facebook. The downside is that it could drive some casual users away, which is why the tiered grouping could be a better option for some admins to get people into a group and then have a more exclusive paid group that has better content.
Read more here.
YouTube Launches New Features For Creators:
YouTube announced several new features yesterday at VidCon for creators. One of the biggest was “Premieres,” which will allow creators to prerecord videos for their live streams. This gives them more flexibility to interact with fans during a live stream and potentially create better content for a live stream. It can take out some of the spontaneity of it though. With this, that means a few features that only existed in live videos can exist for longer like Super Chat, which allows users to donate money to the creator. The donation can be highlighted and last longer in a chat. In addition to the premieres, YouTube has also rolled out new merchandise integration with Teespring for channels with 100,000 subs or more. The company has also rebranded and updated its channel memberships, which allow users to subscribe to a channel and get rewards in return.
Garageband Artist Lessons Being Made Available For Free To All Users:
Garageband has unveiled its 10.3 update and it comes with a big shift in its education offerings. Now its artist lessons that were only available for $4.99 each in 20 countries are now available to all users for free. They will join the basic lessons as free. The update also comes with more loops and sound effects.
See how SoStereo can help you with music licensing.
See past In The Know's here.