Releasing good music isn’t enough anymore. With an ever-increasing number of DJs and producers around the world, it’s getting harder and harder for artists to stand out from the crowd. So, how do you make sure your music gets heard? We asked the marketing experts from Moon Jelly Agency how a structured marketing plan can get you closer to your fans and goals in today’s digital world.
As artists are constantly competing against each other to get in Spotify and YouTube playlists, a marketing plan of how you plan to promote a song is extremely important. “If a release plan details all the promotional activities, it becomes much easier to visualize a roadmap to success - such as more Spotify plays, more tickets sold to your show, and even more followers on your social accounts,” says Remko, chief strategy officer at Moon Jelly.
Melvin, Moon Jelly’s head of marketing, adds: “As a producer, you need to make sure that any social content you’re distributing appeals to the target audience so that it becomes engaging for people who view it. If you’re able to create content that's interesting, it will significantly increase the overall engagement on your social platforms.”
If you want to drive traffic and engagement to your social media pages, it’s important to understand the demographics of your audience. Remko: “It helps you engage with similar people that aren’t already following you. For example, you could run Facebook ads against dubstep fans of a similar demographic to your existing audience.”
Also, analyzing the marketing plans of successful musicians is a great way to write out your own. Melvin: “For example, Marshmello regularly collaborates with influencers from multiple niches (such as gaming) to drive attention to his music.”
With our attention regularly focused on just a few social media platforms, it’s crucial for artists to spend time and financial resources in these areas in order to get your music heard. Setting up a strategy can help you work towards your artist goals faster, and in a more efficient way - it's a win-win.
Find out how Moon Jelly can help you boost your artist career here.