Ad Week 2018 Roundup:
Ad Week may have wrapped up last week, but there has been plenty of worthwhile discussion that continues to make an impact on boardrooms, copy and creatives going forward. SoStereo was on hand to moderate a panel on October 3 with Alisa Alexander, Global Head of Music, Anheuser-Busch InBev, Javier Farfan Strategic Advisor, J-Wolf Advisors, Eric Johnson SVP & Executive Integrated Music Producer, McCann NYC and Neil Shah Global Marketing Director of Smirnoff to talk about how to use music better for brands to connect with consumers. With the above speakers, it was a riveting discussion on how these giants in the industry use music as a vital tool to bring their brands closer to consumers all over the world.
There were other interesting panels across the four days that included music, and plenty that did not. Snapchat was a big talking point, with a case study on Jordan teaming up with the social media company to launch an special lens that increased sales by almost 200%.
Facebook Launches Audio / Video Chat Device Portal, Reactions Not Good:
Facebook has launched its new hardware device, the Portal & Portal+. It is a video chat screen, which uses AI to follow you around the room to keep the conversation going. However, given Facebook’s recent history with data breaches, including the past few weeks where 30 million people were hacked, it seems unlikely that many will trust Facebook with a camera in their home. It also lacks the functionality of many other similar devices, though it does have Alexa and some third party apps built in. It even acknowledges the critics with a camera cover up that is provided.
Read more here.
Eventbrite Subject Of Class Action Lawsuit Over Ticketfly Hack:
Eventbrite is now subject to a class action lawsuit over the hack of its subsidiary Ticketfly, which it described as a “cyber incident." The event happened at the end of May. The suit claims that Ticketfly compromised their user’s personal information, due to “inadequate cybersecurity prevention, detection and response protocol,” according to Billboard. "Despite the severity of the Data Breach, Eventbrite failed to reasonably implement a breach notification protocol," the complaint reads. "Aside from a passive support page and a single Tweet on social media, Eventbrite failed to take measures to alert" users their information had been breached. Eventbrite says it does not comment on ongoing litigation.
Genius Partners With Apple Music:
Music lyric giant, Genius has announced a new partnership with Apple Music, bringing lyrics to “thousands of songs” on Apple Music. As of now, lyrics will be available, through Genius, on Apple Music. This makes sense as Apple Music has always catered to a similar crowd as Genius. Now Apple Music will be the official player on Genius, so those who have an Apple Music account can play music directly on the Genius website.
Read more here.
Music Modernization Act Signed:
In a bizarre signing ceremony that overshadowed that was actually being signed, the Music Modernization Act was finally signed by Donald Trump with Kanye West & Kid Rock in attendance. We will have a full primer on what this means for you as an artist shortly, but it updates music publishing and copyright rules for the streaming era and helps artists from pre-1972.