In The Know: SoStereo's Weekly Music Summary October 19, 2018

SoStereo's weekly music news summary with Spotify buying a piece of Distrokid, big integrations by Serato and more.
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Universal Music Signs Multi-Year Licensing Agreement With Mixcloud:

Universal Music has signed a multi-year direct licensing agreement with Mixcloud. This is big for Mixcloud, meaning that songs on the service from UMG can be monetized on its ad-supported and the subscription service that is coming at some point. It is one step closer to that subscription service as it will need all three majors on board. It signed a deal with Warner in 2017 and now just needs to get Sony to sign on.

Read more here.

Spotify Buys Minority Stake In Distribution Company Distrokid:

Spotify has taken a minority stake in music distribution service Distrokid. It did not say the percentage, only that is was a “passive minority stake.” As part of the deal, Spotify will upgrade its Spotify For Artists to also give artists the option to upload music to other services through Distrokid. This is an attempt to tie artists even further into the Spotify ecosystem using Distrokid as their conduit to other services. It also acknowledges that other distribution is necessary for artists to survive in the music business. When asked about more details by Techcruch, Spotify did not discuss whether or not they would take a cut of Distrokid’s sales and said it would not have any rights to the data from other DSPs. The integration will be made in the “near future.”

TIDAL & SoundCloud Launch Streaming Partnership With Serato:

There have been some pretty big announcements at ADE so far. There will be more in the coming days but a few have happened by some companies already. SoundCloud announced a slew of integrations with Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes , DJuced/Hercules so you can mix music from SoundCloud’s library into those DJ applications. This will roll out in the next few months and be available for those with a SoundCloud Go+ account. Serato also announced another integration with Tidal, allowing users to stream from Tidal in Serato.

Read more here.

Eventbrite Launches YouTube Partnership:

Live music performances at US and festivals that partner with Eventbrite will be able to have an Eventbrite ticket listing on their YouTube channels. This is part of the YouTube Official Artist Channel initiative and will be available across YouTube desktop and the app. It will appear under the “On Tour” section.

Read more here.

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