Massive Attack is having some fun with their fans with the latest promo piece for the 20-year anniversary reissue of their seminal album Mezzanine. They are releasing a limited number of aerosol spray cans that will contain the DNA encoded audio of the album. Each can will contain about one million copies of the album. This is a nod to the rumor that Robert ‘3D’ Del Naja is actually the famed anonymous graffiti artist Banksy.
3D says in the press release for the can, “It’s a creative way to store your back catalogue, although DNA-encoded spray paint is unlikely to be adopted by street artists seeking anonymity.”
In April, Mezzanine was encoded into DNA, converting the album’s digital audio files in “920,000 short DNA strands.” The DNA strands will be stored in “5,000 tiny nanometre-sized) glass spheres” according to Pitchfork. At the time, it was the second largest file stored in such a way.
The whole thing will just add more fuel the fire about 3D and Banksy, which they haven’t stopped, but either way it is a good marketing tool and fun for fans to work with.