20 years since the iconic 1999 GEL-KAYANO™ 5 shoe model was released, ASICS now pays tribute with a reinvigoration of the classic style.
Renowned as a high mileage running shoe with superior comfort and a bold VIS-TECH look, the 1999 model was the 5th iteration in the GEL-KAYANO series, created back in 1993. Whilst in keeping with those same principles and legendary silhouette, the GEL-KAYANO 5 OG model is a bold update for a fashion-forward audience.
ASICS has always sought to hold substance over hype. It’s no different with the GEL-KAYANO 5 OG model. Originally a high-end performance runner, the GEL- KAYANO™ 5 was part of the same GEL-KAYANO family which has set the benchmark for "stability running" for the past 25 years. Now 20 years later and updated with a contemporary twist– it’s still on point – just as it was back in 1999.
In order to establish the GEL-KAYANO 5 OG model, ASICS has partnered with the streetwear bible and media agency, Highsnobiety – who will play a significant role in maximizing and celebrating the product.
In keeping with the silhouette which made the shoe a classic, the punchy reinvention will be available on ASICS.com and at select ASICS retailers from November 16.