Any digital marketer out there is sure to be familiar with the limitations, benefits, and downsides of each social media platform. Facebook is continually changing its algorithms to rid the spread of misinformation. Earlier this year, Twitter added a highly debated and controversial feature of doubling the character limit to 280. Users have seemed to like the additional characters.
In addition to the continued algorithm changes and added characters for tweets, the type of media that you upload to each platform can be extraordinarily beneficial for your click-through rate, conversions, and overall engagement, especially if you’re being creative and utilizing memes in your marketing strategy. For example, sharing links to a third party site on Facebook do not promote good engagement. According to Marketing Land, “From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52-percent decline in organic reach.”
This has, however, gotten better over the years, as Facebook has lightened up a little on penalizing publishers’ content on the site.
Furthermore, as a workaround for some of the devil-in-the-details algorithms, you can do a few things. According to CoSchedule, “Put your users first: Think, ‘What would my audience want to see on Facebook?’ Get creative: Create Facebook content that’s entertaining and connects with your audience’s interests. Pay to promote posts or run Facebook ads: If you want to directly push products on Facebook, then pay for those posts.”
“But how do I know how to share effective content on social media sites like Facebook?”
We agree that this can be tricky, as it really depends on your audience. However, one element to alleviate some of this stress is to ensure that your content is as high resolution and eye-catching as possible. This comes down to knowing the image aspect ratios for each social media platform.
Dimensions: 476px is the golden number; Facebook will scale accordingly
Each platform functions very differently, as we are sure you are aware. The vertical orientation is going to be much different than the horizontal orientation. With Facebook, though, their go-to dimension is 476. That is their magical number. So, for example, if you upload an image with a dimension of 1024px by 1024px, then it will be scaled down to 476px by 476px. If the image you upload is 350px by 175px, then it will be scaled up to 476px. This conversion can absolutely ruin your image, as scaling images up can result in the loss of quality.
These same dimensions apply when you’re sharing a link to Facebook. The featured image within the article should be 476px by 249px.
There are a number of tools that can help and ensure that your dimensions look good. One of them is the Yoast SEO plugin for WordPress. With Yoast SEO, you’ll be able to see what your set image will look like when it’s shared on Facebook. If it doesn’t fit, then simply resize it. Furthermore, you can use a tool like Adobe Spark photo tool, Canva editor, or Editframe video and meme creator to select presets for your images and videos to share on social media.
Facebook also states that using a PNG file for your header image will show better, especially if you have a logo or text.
These varying dimensions can get confusing on Facebook but the aforementioned tools can rid that frustration.
Dimensions: 552px by 368px
This is a social media platform that is incredibly underutilized and undervalued, especially by industry professionals. We see so many creative people out there working hard and leveraging platforms like Twitter, Facebook, and Instagram, but they often forget about the power of LinkedIn. This is where seasoned professionals search for up-and-coming talent, as well as showcases for professional work.
552px by 368px is the perfect image size for your personal profile, according to a LinkedIn moderator. Sharing to a company page is slightly different. The ideal resolution for a company page is going to sit at a comfortable and smaller 436px by 228px. Lastly, the Showcase Pages that LinkedIn provides for its users have an even smaller resolution. The Showcase Pages sit at a cool 366px by 191px.
Similar to Facebook, LinkedIn will resize your oversized images to those ideal dimensions. So, for example, if you upload an image that’s 1024px by 512px, then LinkedIn will scale down to the 552px by 368px. Just like on a website, social media sites optimize the images for viewership. Loading a 6000px by 4000px high resolution JPEG file that sits at 15mb is not ideal for web use. Furthermore, these types of images take up a lot of space. Imagine if all of LinkedIn’s users were uploading images that large to their profiles.
The Showcase Pages are meant to be, in essence, sub brands or topics of the original page. The perfect example of these Showcase Pages are Adobe’s various software programs. Adobe is the main company, while After Effects, Photoshop, and Lightroom are the Showcase Pages.
Dimensions: Depends on type of image, but 1080px by 1080px for square images
This is a social media platform that is amongst the most visual and simplistic. It has a jaw-dropping 1 billion active monthly users, according to Statista. Instagram most commonly has square images, but we’ve recently witness an explosion of vertical and horizontal images on the platform as well.
Below are the ideal resolution sizes for Instagram:
Square: 1080px by 1080px
Horizontal: 1080px by 566px
Vertical: 1080px by 1350px
Instagram Stories is slightly different than an actual post on Instagram. The aspect ratio for Stories is 9:16, which means that the ideal image dimensions would be 1080px by 1920px.
If you’re not using Instagram Stories, then you’re actually hurting your engagement and potential as an influencer and brand in the digital age. Although the feature was recently introduced, roughly 300 million people use Stories on a daily basis. That’s a lot of users (and potential sales).
Video content has quickly become King, which is why so many social media platforms are pushing for video content. Business 2 Community wrote an amazing article on the top three ways to utilize Instagram Stories to boost your engagement, including taking advantage of the Polls feature.
Dimensions: 431px wide; Google+ will scale the image accordingly. Note: Google+ will be phasing out over the next 10 months.
Similar to LinkedIn, Google+ is a hidden gem within the social media world. While it’s based on communities and followers instead of connections, Google+ can deem to be an amazing. The communities on the platform can be a great place to start a conversation.
The resolution for sharing an image on Google+ is going to be 431px wide. The height of the image will adjust accordingly.
When you’re sharing links with images to Google+, the size will be a little bit different. The featured image for a link on Google+ will have a maximum width of 426px. Google states that the image must be at least 400px wide and an aspect ratio no wider than 5:2. Google+ also pulls images from URLs by using Open Graph tags. If an image is smaller than 400px wide, then a tag won’t be created for that. Thus, an image won’t show for the link.
Dimensions: Depends, but 236px if image is in the feed
Perhaps the most visual and inspiring social media platform on this list, Pinterest can also be the most complicated to get correct. When you’re scrolling through your Pinterest feed, the images in the feed have a width of 236px, while the height will adjust accordingly. Additionally, the maximum size for those images is 800px.
When a pinned image is clicked to be expanded, the image will then grow to a size of 564px, while the height scales accordingly.
Pinterest recommends an aspect ratio of 2:3 and a minimum width of 600px.
Dimensions: 506px by 253px
On a mobile device Twitter images are shown in the timeline at 506px by 253px. The images will, of course, be larger when viewed on a desktop.
Regardless of whether your image is vertical or horizontal, Twitter will rescale the image to 506px wide, with the height adjusting accordingly. It will not, however, be larger than 506px tall.
Aspect ratios that are either 2:1 or 1:1 are ideal, according to Twitter. The mobile cards are also a little different than actual images. An image below showcases how the aspect ratios change when one, two, three, and four images are uploaded in one.
Additionally, sharing a website’s root domain (www.editframe.com) will pull the featured image for the homepage, which is usually set in the backend of the website. This aspect ratio is 1.91:1. Check out this incredible guide to the varying Twitter cards.
Dimensions: 1080px by 1920px; 9:16 aspect ratio
This is a social media platform that is much different than the former ones. It’s much more personal, interactive, and, in my opinion, fun. Snapchat’s interactive nature allows for its users to become heavily immersed in the content, which has revolutionized the way consumers consume videos and images.
Snapchat’s current recommended dimensions are 1080px by 1920px, which is a 9:16 aspect ratio, according to Wallroomedia. Snapchat is built for vertical video, which is one of the reasons why it’s so successful. There’s no need to turn the phone to orient it to fill the screen. These dimensions are for advertisements on Snapchat, but they also are for every day users.
These same dimensions are applicable for videos, too. Snapchat is a platform that should have content uploaded that fits the dimensions exactly. Not only does this ensure that everything is being seen, but it also factors into resolution and quality of the piece. Furthermore, you wouldn’t want your followers clicking past your videos because you didn’t record and upload the right dimensions.
Dimensions: Fewer than 20mb for images; fewer than 100mb for GIFs
Similar to Google+, Reddit is a hidden gem within the social media realm. It’s underutilized by seasoned professionals. It’s the perfect platform to spark a conversation and keep it going for a while to come. In order to ensure that your images and posts are maximizing their engagement on the platform, then it’s vital that you leverage them correctly.
While Reddit doesn’t have exact dimensions for the optimal image size, it does state that images that are up to 20mb can be uploaded to a post, while GIFs can be 100mb.
Keep in mind that it’s not ideal to upload images that are 20mb everytime. Rather, you should optimize them for the web and scale them down to about 1000px wide, at least. Remember, people have short attention spans these days, and they’re not going to wait an extra three seconds for an image to load.
Dimensions: 810px by 540px for dashboard; 1920px by 1280px for maximum resolution
While it’s not as talked about as it used to be, Tumblr can still be a fun platform for visually creative individuals like photographers and videographers. If you’re uploading a cover for Tumblr, then the ideal size should be 1600px by 900px.
Like the aforementioned social media platforms, Tumblr has a myriad of different resolutions that users should follow. A photo post should be 540px wide by 810px in length, with a maximum size of 1280px wide by 1920px in length. A “tall” photo post, as stated by Tumblr, should be 540px wide by 1458px in length.
The image that comes with a link should have a 540px width. Lastly, your avatar should be the standard 64px by 64px. There are a few other types of posts, including audio, that can be shared on Tumblr with an image.