A subscription service has been in the works for some time for Mixcloud and today, the streaming service has announced details on what it is. The company has announced a “fan to creator” subscription service called Mixcloud Select that will allow users to pay selectors directly.
Right now there are 47 such selectors on the platform who you can subscribe to, with more coming. This will allow users to download shows and take them anywhere, anytime. They can see tracklists and listen to them without licensing restrictions. This has likely been a part of the work by Mixcloud to get deals with Merlin, Warner/Chappell Music Publishing, the big three majors, ICE (a joint initiative between PRS, GEMA, and STIM) and others.
The minimum fee is £/€/$2.99 per month in local currency. Subscriptions can be renewed or canceled at any time. According to Mixcloud, the creators get a majority of the revenue after artists, labels and publishers receive their cut. The company does say that the revenue model may be adjusted in the future as they learn about the service and "what works best for everyone."
Any interested creator can apply to become one on the Mixcloud Select website. Some of the first shows now include Afrojack, John DIgweed, Soul Clap, Dj P Montana and Defected Radio. Additional features like direct messaging and exclusive content will be rolled out.