In The Know: SoStereo's Weekly Music News Summary January 25, 2019

SoStereo's weekly music news summary with Condé Nast putting their titles behind paywalls, Spotify getting into physical products and more.
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SoundCloud Co-Founder Eric Wahlforss Resigning From Day-To-Day Role After 11 Years:

SoundCloud Co-Founder Eric Wahlforss announced in Twitter this week that he would step down from his day-to-day role at the company and instead take on an advisory role. He started the streaming and music discovery company with Alexander Ljung in 2007. "I have come to the realisation that now is the right time for me to take a break, reflect and think about what to create next," he said. He did not indicate what that “next” might be. SoundCloud has struggled to adapt to shifting sands in the music streaming world, trying to monetize its platform without losing its core base who don’t want to listen to ads.

Condé Nast Will Put All Titles Behind Paywalls By End Of 2019:

Publisher Condé Nast, owner of magazines and websites like Vogue, Bon Appetit, GQ and if you are on this website, Pitchfork has announced it is putting all of its titles behind paywalls by the end of the year. The New Yorker, Vanity Fair, and Wired are already behind metered paywalls, which mean that readers can access a certain number of articles per month before they have to have a subscription to continue. Details on how the paywalls will work isn’t clear and when they will be implemented. They will likely vary from site to site.

"The paywalls at each title will not be a one-size fits all model. Just as we did for each of the brands currently behind paywalls, we will let consumer demand and engagement dictate how each brand develops their paid content strategy," said Chief Executive Bob Sauerberg in an email shared with Fashionista. "Some brands may have specific content that will be gated, and some will have a wider metered paywall.”

Read more behind a paywall at The Wall Street Journal.

Spotify Reportedly Planning To Release Car Player In 2019:

According to the Financial Times, Spotify is planning on releasing an in-car music player in 2019. The voice-controlled device would cost about $100 and look to compete with other devices from Google, Amazon and Apple to get a part of the car market. The device would connect through Bluetooth and allow users to create presets for specific playlists and have easy voice commands for Spotify offered playlists. Spotify is currently compatible with Apple Carplay and Android Auto, so this may be convenient for some users, but at $100 it may be a luxury for many who don’t feel they need to buy something their car largely already has the capability to do.

Read more here.

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See past In The Know's here.

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