If you have been listening to music at all you would know that hip-hop is king right now. The data now backs it up. According to a new report from market monitor BuzzAngle, more than 25% of on-demand streams in the United States were for hip-hop.
This is up over 3% from 2017 when 22% were for hip-hop, which is still an impressive number. Hip-hop accounted for 26.9% of plays on Spotify, Apple Music, Pandora and other audio streaming platforms, an increase from 23.6% in 2017. Hip-hop accounted for 22.8% of streams on video platforms like YouTube, which is rivaled by Latin music, which had 21.8% on similar platforms.
Pop came in second with 19.4% of audio streams and 16.6% of video streams, while EDM had a paltry 4.7% of audio streams and 3.8% of video streams. For the DJs and dance producers out there who think they are “killing it” in the entire market, sometimes it is good to get some perspective when it comes to good to look at the total music market.
In total, according to BuzzAngle, there were 534.62 billion on demand audio streams and 274.88 billion video streams in 2018. These were up 41.8% and 24.3% percent respectively from the year before.
Other important notes include vinyl sales were up 12%, while other digital song and album sales are dropping nearly 20% from 2017. Streaming is replacing these numbers. There were nine songs streamed over 500 million times in 2018.
Read the full report here.