C.P company launched the latest SS19 campaign featuring Rejjie Snow wearing their most iconic pieces that reflect the role of military and sportswear in European urban subcultures.

Shot by his longtime friend, Joshua Gordon, in the streets of his hometown Dublin, Rejjie Snow is portrayed wearing the most iconic pieces of the C.P Company SS19 collection. The collection is a contemporary reinterpretation of the brand's iconic, original, color palette of warm greys, khakis, military greens and navy blues, first developed in the 1980s to reflect the new role of the military and sportswear in European urban subcultures. 

C.P company and Rejjie Snow

C.P company x Rejjie Snow

It's in the nature of cities to be absorbing, overwhelming places. Eventually and invariably people themselves become part of the manic, whirling rhythm of cities, which is how a city goes about making itself your home. There are benefits to this, of course, but as more time in the chaos accrues it's tough not to lose your sense of perspective, an idea of what the city looks like to those outside. Often, the only time we see our cities for what they really are is when we go away and glance at them from a distance.  

A collision of UK street style and the latest US sportswear forged in Rejjie's early experiences of Dublin’s terraces and rail depots is shown in this collection. Football and graffiti also served as gateways into an interest in fashion that is still borne out today in the way he dresses.

The images are accompanied by a new "Eyes On The City" episode shot in Dublin: a conversation between two friends through the streets of the city where they have grown up. Faces, songs and real life are the protagonists. 

C.P company and Rejjie Snow

C.P company x Rejjie Snow

The collection is available at www.cpcompany.com

Related Content