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In The Know: SoStereo's Weekly Music News Summary February 22, 2019

SoStereo's weekly music news summary with YouTube simplifying its copyright strike and more.
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YouTube Simplifies Copyright Strike System:

YouTube has announced a simplified community guidelines copyright strike system this week. It gives creators three strikes before facing “more severe consequences.” In a blog post, they stress that 98% of creators never break the rules and of the 94% who do, they never break the rules again. Every person who breaks the rules will get a warning the first time. 

YouTube gives new guidelines on penalties like first strikes result in a one-week freeze on the ability to upload any new content to YouTube, including live streaming, and other channel activities. Second strike is a 90-day freeze. They say they are being more transparent in why the strikes are being made. This doesn’t seem to address the issue of sketchy third parties making claims on videos from content creators and taking their ad money.

Soundcharts Revamps Platform:

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Music analytics platform Soundcharts has announced it is revamped its model with a V2 that updates its pricing and allows unlimited members to access the account. Instead they will charge by the number of artists that you track. The manager pricing starts at 19€/month for one artist. It will have data from 1,800 radio stations in 47 countries, playlist and chart data for major streaming services, graphs to compare artists and social media and chart tracking.

Annie Mac Leading Gender Equality Initiative, Equalizing Music Pledge:

BBC Radio 1 DJ, tastemaker and festival promoter, Annie Mac is leading a new initiative to bring better gender balance to the music industry. This is the latest initiative done by Smirnoff Equalizing Music, a three-year, global, multi-million dollar campaign to try and narrow gender disparities in music, especially electronic music. The Equalizing Music Pledge challenges every person in the music industry to "do one thing" for gender equality this year.

Read more here.

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