A new campaign has been launched called BYOBottle aimed at getting concert and festival attendees to bring their own reusable water bottle to events. No this is not for bringing booze to events, though a BYOB concert does sound pretty lit. The aim with Earth Day on the horizon is to reduce plastic pollution. Various festivals have also signed on by promoting reusable water bottles and water refill stations.
“There is a powerful wave of momentum building to reduce plastic pollution. BYOBottle is a campaign that the entire music industry can unite around, and everyone I’ve been talking with is excited to join and be part of a solution. Expectations are changing around what makes a positive and successful music event, and sustainability is a huge part of that. I’m excited to help show what concerts can look like if artists work together with fans and venues or festivals to reduce plastic waste,” said Jack Johnson in a statement, who is helping to spearhead this in the United States.
Modeled after Green Music Australia’s successful BYOBottle Campaign, it encourages artists to travel with reusable water bottles and not have disposable plastic bottles on their rider for a more eco-friendly artist rider. They also ask venues have water refill stations, which would be good for the environment and not then charge $9 for a bottle of water (looking at you greedy Miami Music Week events).
The campaign has a commitment from hundreds of artists from across the world and genres. Some of them include Ben Harper, Bob Weir, Bonnie Raitt, Dave Matthews Band, Dawes, Dead & Company, Empire of the Sun, Flume, Sofi Tukker, The Lumineers, Maroon 5, Steve Earle, Steven Van Zandt, Wilco, Hermitude, CHVRCHES, Guster and Magic Giant.
Festival operator C3 will push this campaign at its festivals, which includes Lollapalooza, ACL and Sea.Hear.Now. Telluride Music Festival, Ohana Festival and Australia’s Byron Bay Bluesfest, Splendour in the Grass, and Falls Festival have also signed on. 30 Live Nation owned and operated venues and Forest Hills Stadium have all committed to water refill stations.
Water refill stations should be mandatory at festivals, but should become a part of the status quo at stadiums and arenas as well to help with wellness and reduce waste.