DJ/producer J. Worra has been making waves in house music over the past few years. With performances at festivals such as Coachella and Lightning in a Bottle, remixes for the likes of Deadmau5 and Kaskade, and associations with major collectives like Dirtybird, she has quickly gained momentum.
J. Worra recently made her debut on Thrive Music with “On The Run,” featuring vocalist Kaleena Zanders and co-written by producer VenessaMichaels. "On The Run” is a vibrant house tune perfectly complimented by Kaleena Zanders’ soulful and nostalgic vocals. The catchy bassline and glossy synths make for a lively tune.
I had the chance to catch up with J. Worra to talk about her latest track release "On The Run," her production process, and more.
How did the collaboration for "On The Run" come about?
Kaleena and I had always talked about doing a track together. I loved all the work she’s done and her voice is so incredible. Before we set a date to get into the studio she mentioned VenessaMichaels. I had heard of her but I'd never met her and I was all over the idea. We loved the idea of bringing together three different worlds for one track to showcase the power of women in the industry. The second we all got together it was some kind of magic. We have even talked about a follow-up track and also Kaleena and Venessa have some insanely good music that they are sitting on... Stay tuned for their collaborations and maybe another from the 3 of us!
What is your process for producing music like? What equipment do you use to make music?
I usually start with an eight-bar loop and build a groove. I have been working really hard on this part as I feel like it is the make or break of a track. I think it’s taken me a while to hone in on the groove and realize it’s importance. I build that eight-bar loop out as much as possible with a bassline, kick, lead, etc... this way I know it all layers together and makes sense. From there I spread it out and add FX and other finishing touches. As far as equipment, I have an old school Moog that I’ll use. I go back and forth with plugins and that. Sometimes when I feel stuck I pull samples that inspire me. One of the biggest and most important parts of my production process is preparation. I spend days prepping folders with samples, creating patches, and organizing everything to be painstakingly perfecting. That way, when I sit down to create I can get an idea out as fast as possible and not waste time searching for the right clap or hat.
What motivates you to produce music?
I really just love to create and be able to share something with a greater audience. It’s like I share a little bit of myself with every song I produce or set I play. There is no greater feeling than making a positive impact on people and giving them (and myself) and outlet to let go.
What has the experience been like working with Thrive Music?
It has incredible to work with Thrive and Capitol Records. They have so many resources and are able to really get my music out to the masses. They also believe in me, which is all any producer could ask for from a label. I have three more releases planned for this year on Thrive and I look forward to seeing how it helps my career and builds me as an artist and person.
What advice do you have to other up and coming female producers?
Don’t become obsessed with the thought of being a female. You are a producer. Work hard, learn as much as you can, produce great music, and ignore all the noise around you.
What do you have planned for 2019 and beyond?
I have plans to release a lot of music. This is the year people really hear who I am as an artist and the year I solidify myself as a top producer in the game.
J. Worra was just nominated by DJ Mag as Breakthrough Producer in North America. Voting is open now through April 23rd!