Kid Cudi and Adidas have officially announced their partnership. Kid Cudi and Adidas have been working together for a little while now, collaborating on the TRESC run, which was part of a larger campaign alongside star athletes and musicians Patrick Mahomes, Donovan Mitchell, Candace Parker, Raury and H.E.R.
New shoes and apparel will be arriving sometime later this year from the collaboration.
The logo, which you can see above and below shows a feminine half head with a burning moon inside. It will appear on the products and has been postered around Rolling Loud, New York and LA.
Beyond the shoes and clothes, it is designed as a platform to “share the positive impact that creativity can have in mental wellness through music, art and design,” according to a press release. Sign up on the collab website to stay up to date.