Rolling Stone is getting into the chart game. Various streaming services have launched their own charts in recent years, but now Rolling Stone wants to challenge Billboard as the place to get chart information.
“Rolling Stone Charts” will launch next Monday, May 13 and like Billboard will gather the top 100 singles and 200 albums in the U.S. According to Vanity Fair, the singles chart will be updated daily, instead of weekly at Billboard. The charts are expected to include more info on streaming and apparent transparency in how the rankings are created.
“PMC’s strategy is to constantly evolve our brands and products across media platforms,” PMC CEO Jay Penske said in a statement via Variety. “What’s imperative and exciting about our new Rolling Stone Charts is that it will present a transparent, granular and real-time quantification to accurately reflect listeners’ evolving interests and give insight into worldwide trends.”
PMC (Penske Media Corporation) bought a majority stake in Rolling Stone two years ago and then the rest in January. RS will get its data from Alpha Data, formerly known as BuzzAngle Music. Billboard gets their data from Nielsen. PMC invested in BuzzAngle last year, so this partnership makes sense.
In addition to the top 100 singles and 200 albums, RS will have other charts including the Rolling Stone Artist 500, the Rolling Stone Trending 25 (a weekly chart of the fastest rising songs) and Rolling Stone Breakthrough 25, a weekly chart that tracks artists who are charting for the first time.
More chart data should be good and we may see a battle over chart supremacy in the eyes of the public, notably if they come to different conclusions.