The world of audiovisual artistry in today's electronic music scene has continually set its own bar and then crushed it, over and over again. The stages get bigger, the technology gets better and the minds that create it get sharper. 404.zero are a perfect example of how great this art form can truly be, not just a big screen with cool graphics, but a crafted piece of art that moves the little hairs on your arms to full attention. It's powerful, emotive, even downright dystopian - but it makes you feel something big, real big. We got a chance to catch up with these audiovisual wunderkinder for a quick chat between hectic schedules.
How did you start your career in your industry?
At the time we met, Kristina used to work in graphic design, and I was engaged in architectural projects with lots of experience working in 3D visualization. At some point, we realized that we wanted to do something more in art. Something where you can feel more freedom to create and work as a whole. We love to explore, experiment, and dive into everything new to us. We only create something if we are really into it. We started with just visual installations and creating visual content, but then we realized we needed sound to accompany our work. Because of that, we immersed ourselves in modular synthesizers and analog sound.
In the beginning, we had just small homemade digital synthesizers. Soon, we started to buy modular synths to build our own cases. Now, we have many different modules of Eurorack and Buchla formats. Eventually, we started getting invitations to play live our audiovisuals.
At the moment we are working on installations, live audiovisuals, and in the process of preparing to record our first audiovisual album.
What is the best part of your job in your industry?
We love to come up with an installation concept first, and then we do our best to adapt it to reality or make something new based on the perfect world where this idea was born. We actually often think about how it would look in a perfect world if we could create it.
What are the biggest challenges of getting into your industry? How did you navigate it all?
The biggest challenges are how to minimize the time we waste on boring routines, communications with people who are unprofessional, and listening to excuses of lazy people. Usually, when something like this happens, we just step away. Additional challenges are staying honest with ourselves, constantly improving our skills, and not to fall into a rut. We try to alternate our work with sound, visuals, and installations because of that.
What career advice would you recommend to someone just starting?
Just make what you want to make, all of the time.
As the Electronic Music culture continues to grow, what do you think the secrets to longevity in this business will be?
The number of available instruments is huge, and it allows you to dive deeper into the music industry and creating music. The number of sound combinations is infinite - only humanity has an end. People always need to consume something, and they will be always looking for new directions in music.
Did you start as a fan of electronic music and then became involved in the business side, or did business bring you into the electronic music world? Describe that process.
Both. We were in search of sound for our installations and visuals. And at the same time, day by day, we had listened to a lot of ambient and drone music trying to understand how to create something like this.
What does electronic music mean to you? What is your favorite genre?
It means everything to us. This is our life experience. Our favorite genre is experimental ambient. We describe our style as ‘heavy ambient.’ We can dive deeper and deeper for a long time into the sound itself and different combinations of sound. We like to play a different experiment with sound. Everything new is interesting - we are seekers. People are divided into two categories of consumers and creators - sometimes they can be both.
What are some hobbies you pursue in your downtime?
404.zero is our hobby and our work. All the time we have, we spend on it. We wouldn’t be ourselves without it, and if we had to do it all over again, we would choose the same path but would have started much earlier, not wasting any time.
Sometimes surfing, if we are next to the ocean and there is good weather.
What is your biggest regret?
No regrets, seriously. All ‘mistakes’ are just experience.