Brian Eno has launched an initiative that could help the music industry tackle its environmental footprint. He has launched EarthPercent, which asks artists, companies and other institutions in the music business to pledge a small percentage of their income to EarthPercent, which will then be “directed to the most impactful organizations dealing with climate change.”
“Many within the music industry want to do something to address the climate crisis but simply don’t know how, which is why EarthPercent is working with scientists and experts to identify and fund the most promising solutions,” explains Eno.
They aim to raise $100 million from the industry by 2030 and invest in improving the environmental impacts of the music industry, reducing greenhouse gases, conserving nature and more.
EarthPercent is formed in partnership with music industry climate initiatives Music Declares Emergency, Julie’s Bicycle, and A Greener Festival. The process of using the money will be overseen by an advisory panel of scientists, politicians, climate experts and youth activists.
Thanks to @musicdeclares for organising #TurnUpTheVolume and giving us a chance to say ????????
Thanks all who are getting in touch, sharing our news and asking for more info. Pls join the journey by adding your email at https://t.co/Cop8aG5phy and we will be in touch soon! ???????? pic.twitter.com/ypLaqdYtem
— Earth/Percent (@earthpercentorg) April 21, 2021
