Roland is the leading global manufacturer of electronic musical instruments widely recognized for its game-changer products in the electronic drum world under its V-Drums brand and, more recently, with its innovative V-Drums Acoustic Design (“VAD”) series of products.
Drum Workshop is widely recognized as the global leader in acoustic drums and percussion and designs, manufacture, and sells an industry-leading portfolio of brands, including DW Drums and Hardware, Pacific Drums and Percussion (PDP), Latin Percussion (LP), Gretsch Drums and Slingerland.
The announcement comes during anniversary years for the two brands celebrating fifty years in operation.
The combination of expertise and reach of Roland and Drum Workshop will unleash the next generation of breakthrough acoustic and electronic drums and percussion products, accelerate product development, and push the boundaries of innovation for drummers.
Drum Workshop CEO Chris Lombardi and co-founders Don Lombardi and John Good will continue to serve in their existing capacities at the company, focusing on creating products that inspire drummers everywhere.
“In the world of acoustic drums, Drum Workshop stands distinctly apart… We have always been impressed and in awe of their products, people, and craftsmanship in every dimension. Drum Workshop shares the same legacy and dedication to musical innovation that we have at Roland, and we are committed to supporting Drum Workshop in doing what they do best.” – Gordon Raison, chief executive officer of Roland.
“I look forward to continuing to bring handcrafted, custom solutions to drummers with the partnership of Roland. Their reputation for driving product innovation is admirable, and we are looking forward to the additional support they will bring to our people, our artists, and our industry partners.” – John Good, co-founder of Drum Workshop,
Will Vance is a professional music producer who has been involved in the industry for the better part of a decade and has been the managing editor at Magnetic Magazine since mid-2022. In that time period, he has published thousands of articles on music production, industry think pieces and educational articles about the music industry. Over the last decade as a professional music producer, Will Vance has also ran multiple successful and highly respected record labels in the industry, including Where The Heart Is Records as well as having launched a new label with a focus on community through Magnetic Magazine. When not running these labels or producing his own music, Vance is likely writing for other top industry sites like Waves or the Hyperbits Masterclass or working on his upcoming book on mindfulness in music production. On the rare chance he's not thinking about music production, he's probably running a game of Dungeons and Dragons with his friends which he has been the dungeon master for for many years.
