Helinox, the brand that created the category of lightweight, portable furniture, and OBEY, a street art project and an experiment in phenomenology by artist and skateboarder Shepard Fairey, today introduce Helinox x OBEY. The new collection results from two creative forces coming together with a shared love for art, streetwear, and design and features six unique pieces of Helinox kit in full black with signature OBEY trims and artwork.
“The juxtaposition of city life and outdoors was the inspiration for the project,” said Steve Ternosky, CEO, OBEY Clothing. “Finding those spaces to get away from the traffic and the density that define a city, and exploring the outdoors in your backyard. Working with Helinox offered the opportunity to channel their expertise in outdoor products and blend that with our cut and sew pieces. The final product was a true collaboration, mixing the best of both brands to offer something new and unique to both sides.”
“As a design-first brand with roots in art, fashion, outdoors and music, we were honored to collaborate with OBEY on the latest collection. Both brands are heavily influenced by creativity and personal expression, and the signature OBEY artwork has come to mean many things, from truly seeing what’s before us to the freedom and meanings behind street art,” said Young Lah, Global CEO, Helinox. “Helinox products are highly visual, and offer a natural canvas for carrying a message.”
The Helinox x OBEY collaboration boasts a range of premium products. One of them is the popular Sunset Chair – a comfortable, high-backed chair that sits at a comfortable height and can be conveniently packed away. The collection also features the Table One Hardtop, a lightweight and stable outdoor table, and the minimalist Personal Shade for sun protection. Other items in the collection include the Laundry Bag for daily use, the Sacoche – a compact shoulder bag for carrying essentials, and the Cushion Cover, which adds a stylish accent to the Sunset Chair or any other seating location.
The Collection:
Helinox x OBEY Sunset Chair – Black – 3 lbs 8 oz – MSRP $250
Helinox x OBEY Table One Hard Top – Black – 1 lb 14 oz – MSRP $200
Helinox x OBEY Personal Shade – Black – 1 lb 2 oz – MSRP $160
Helinox x OBEY Laundry Bag – Black – 1 lb 7 oz – MSRP $140
Helinox x OBEY Sacoche – Black – 3 oz – MSRP $25
Helinox x OBEY Cushion Cover – Black – 2.6 oz – MSRP $30
The original maker of portable outdoor furniture, Helinox continues leading the industry with its design-first approach and providing comfort that can be taken anywhere. It has become known for premium materials, durability, and comfort.
The classic stoner hip-hop song by perennial rap stoners Cypress Hill.
I used to rock this song as I hit the colleges and sold bud. This came out the year I caught my case and when I became a fugitive from justice and a Top 15 US Marshals List Most Wanted it was kind of like my theme song.
I would get stoned and strut around blasting this song on my boombox or in my Walkman with earphones, or on my car stereo. This was serious stoner music and expressed my attitudes succinctly.
Humboldt County is the Napa Valley of Cannabis and this song details the sacrifices they made championing the plant.
I’ve known about Humboldt County and the Emerald Triangle since I was a teenager in Southern California back in the mid-1980s. I smoked my first Humboldt bud back then and fell in love with the green sticky-icky frosty and dank sun grown bud that the area was famous for.
I was always chasing that kind bud even though the Mexican brick pot dominated those times. Eventually Humboldt County was militarized and targeted for growing 60% of the nation’s gross domestic product in the late ‘80s and early ‘90s.
This song explains what they went through.
Being an outlaw and growing and selling weed was a lifestyle not a criminal act.
I love this song by the Camo Cowboys, another Humboldt County/Emerald Triangle group that talks about the War on Drugs, how the DEA targeted outlaw growers in the region for cultivating a plant, and what life was really like for families in the mountains of Northern Cali.
I always tell people that despite the 21 years I did in prison, I was an outlaw not a criminal and this song expresses that sentiment exactly.
Magnetic byline note: This byline is used for staff produced updates and short announcements, often based on press materials and official release information. Editorial responsibility: David Ireland (Editor in Chief) and Will Vance (Managing Editor). About: https://magneticmag.com/about/ Masthead: https://magneticmag.com/masthead/ Contact: https://magneticmag.com/contact/
